Online marketplace for modular furnishing solutions Capricoast has partnered with Beth Living, a steel and stainless steel modular furnishing provider. Beth Living’s kitchens and wardrobes will now be available exclusively on Capricoast platform.
For CapriCoast, this partnership is an extension of its O2O (Online to Offline) marketplace model. The Beth-Capricoast alliance diversifies the portfolio of brands on offer at Capricoast with respect to alternative materials for modular kitchens. With this partnership, CapriCoast would now have access to 14 Beth showrooms across India present in Delhi, Chennai, Hyderabad and many Tier 1 and Tier 2 cities in Kerala, Karnataka and Tamil Nadu.
Beth is a design-to-consumer, alternative home decor products company. This partnership enables Beth to explore the online platform offered by CapriCoast and helps reach and leverage on increasingly digital customers, apart from leading to capacity utilization of their showrooms and personnel.
Beth offers home furnishing products such as kitchens, wardrobes, entertainment consoles and vanity units produced in steel and stainless steel that are fireproof, pest proof, waterproof, maintenance free, hygienic, noiseless and ecofriendly. The product offering is ideal for humid climes characteristic of coastal regions.
Jawad Ayaz, founder and CEO, CapriCoast, said, “With this partnership with Beth, we’re delighted to have access to their network of showrooms and a truly unique product offering onboard. The addition of Beth makes our portfolio of brands more versatile and helps offer a wider choice in modular solutions to our customers.”
Started in 2015, CapriCoast recently raised $3.5 million in a Series A round led by existing investors Accel Partners and Singapore based boutique VC firm RB Investments.